ISM3004Richardson: Project: Social Media on Enterprise Rent-A-Car

brafton.com

Social Media is a huge part of the business world and their communications. Through this course, Computing in the Business Environment, I have been part of a team working on the social media aspects of Enterprise Rent-A-Car. Within this project, I have been made aware of several types of social media outlets that I did not even realize were out there. Along with the company’s official website, and the ever popular Twitter, Facebook, Wikipedia, Google, Bing, and YouTube there are several others that offer a great deal of information; Google Alert, Twitrratr, Flickr, and Instagram.

This is a link to our finished social media project on Enterprise Rent-A-Car:

http://ism3004.wikispaces.com/Enterprise+Rent-A-Car

The research on Google Alert fell into my hands during the project. The site offers not only news updates about your specific topic that you are searching for, but it also brings up web alerts that could include job offering to reviews, or any information that has been posted with relevance to the topic. Wikipedia is the other social media search engine that I searched for information on Enterprise Rent-A-Car. This site is highly utilized and fairly frequently updated. Because this is an open site, it can be edited by a variety of people, including those who do not work for the company; because of this, it is very important that the company keep a close watch on the editing history to make sure that all changes are up-to-date, and correct.

designbuzz.com

As Laura Roeder, founder of lkr, states “Leveraging social media marketing is just plain smart if you’re a small business on a budget. How else can you reach thousands of customers and prospects all over the globe without zero advertising costs?” Social Media allows a company to express their personality, “talk” to the public, answer questions as well as ask them, and post important information about them. Pinkberry states, on the Business Insider, that “We definitely believe that you have to build and encourage trust with your community instead of going straight to the hard sell. And the only way that we can do that is by not hiding behind the logo. We have to be an authentic and very real voice, and really what that comes down to is just being yourself and making that human connection.”